Study shows how people access news Jaclyn62 and Micha28

Study shows population sampled in Brazil is most interested in news.

Although many studies show how often people access the news, this particular study revealed a country’s interest in news.  Many people may access the news several times a day, but according to this data, that does not explicitly mean they are interested, only implied. 87 percent of Brazilians expressed interest in the news.  Only 68 percent of Americans are interested in news. Residents of France and the United Kingdom are the “least interested” in news at 64 percent.  The study also revealed that people become more interested in news as people age as 61 percent of young adults 18-24 were interested in news. That percentage rose to 79 percent for the 55 and over population.

All countries in study show increase in mobile devices to access news.

With the increase in adoption of smartphone and tablet technology, the United States, The United Kingdom, Germany, France, Denmark, Spain, Italy, Brazil and Japan all had positive increases in using a tablet or a smartphone to access the news between 2013 and 2014.  With the multitude of  Twenty percent of users said that the smartphone is their main way of accessing news online.  

mobile devices available right now( tablets, laptops, smartphones) there has been a negative change in the amount of people who only use one type of mobile device to access the news, proving that people use all their devices to consume news. The study revealed that 39 percent of the population will get their news on at least two digital devices.

In 2014, TV continues to dominate how the world accesses news.

Although using online or mobile methods to access the news is on the rise, for every country except Finland, the majority of the population uses TV news to stay up to date on current events.  Online news access is the second most popular method. The percentage of print access is lowest in the United States (6 percent) and Brazil (4 percent), but 20 percent of the Finland sample still values print news. Also, it is now fact that the least popular method to access news is the radio, except in France and Germany where radio news is more important than print. 

Online versus usage shows top brands and websites for news access. 

The graphic depicts brand usage online and offline.. Giant brands likes Yahoo news, Fox News and Huffington post have the largest viewing audience online as well as local newspaper websites. Also, cable news channels, and local television stations have a considerable reach offline. Online, Yahoo is used 28 percent, followed by local newspaper website with 18 percent Fox News. Offline, local news broadcasts and publications dominate followed by  FOX  News.